A. test marketing
B. One channel marketing
C. penetration marketing
D. individual marketing
Related Mcqs:
- When the new developed product concept is tested, the next immediate step is to?
A. develop market strategy
B. develop a testing technique
C. develop intermediaries
D. develop logistic network - The fifth step in the process of new product development is?
A. business analysis
B. analyzing marketing strategy
C. deciding marketing medium
D. attracting new engineers - The fourth step in process of new product development is?
A. developing marketing strategy
B. developing production schedule
C. developing introductory test
D. developing new candidate’s pool - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The forth step in personal selling process after completion of step consisting of approach is to?
A. prospecting and qualifying
B. follow up
C. closing
D. present and demonstrate - The third step in personal selling process after completion of pre-approach step is to?
A. prospecting and qualifying
B. handling objections
C. approach
D. presentation and demonstration - After the idea generation through internal and external sources, the next step is?
A. idea screening
B. product screening
C. customer screening
D. raw material screening - The third step in new product development is?
A. product screening
B. business screening
C. systematic screening
D. concept development and testing - The second step in new product development is?
A. idea generation
B. product development
C. idea screening
D. business screening
