A. innovators
B. early adopters
C. middle majority customers
D. laggards
Related Mcqs:
- The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages - The customers of products or services in product life cycles introductory stage are classified as?
A. innovators
B. early adopters
C. middle majority
D. laggards - In the product life cycle growth stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure - The sales of market offering in growth stage of product life cycle are recorded as?
A. low sales
B. rapidly rising sales
C. peak sales
D. declining sales - In the ‘growth stage of product life cycle’ the cost per customer is?
A. high
B. low
C. average
D. moderate - The competitors in the growth stage of product life cycle are?
A. few
B. growing number
C. stable but begins declining
D. declining number - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - In product life cycle, the stage in which sales are zero is classified as?
A. product development stage
B. maturity stage
C. growth stage
D. decline stage - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - In the product life cycle decline stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure
