A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure
Related Mcqs:
- In the product life cycle growth stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure - In the product life cycle maturity stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure - In the ‘decline stage of product life cycle’ the per customer cost is?
A. high
B. low
C. average
D. moderate - The number of competitors in the decline stage of product life cycle are?
A. few
B. continuously growing
C. stable but begins declining
D. declining in number - In the product life cycle, the decline stage consists of?
A. low sales
B. rapidly rising sales
C. peak sales
D. declining sales - The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages - The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?
A. maturity stage
B. productive stage
C. improved market stage
D. profit achieved stage - The competitors in the introductory stage of product life cycle are?
A. few
B. continuously growing
C. stable but declining
D. none of the above - In the ‘introduction stage’ of product life cycle, the cost per customer is?
A. high
B. low
C. average
D. moderate - The sales of market offering in growth stage of product life cycle are recorded as?
A. low sales
B. rapidly rising sales
C. peak sales
D. declining sales
