A. high
B. low
C. average
D. moderate
Related Mcqs:
- In the ‘decline stage of product life cycle’ the per customer cost is?
A. high
B. low
C. average
D. moderate - In the ‘growth stage of product life cycle’ the cost per customer is?
A. high
B. low
C. average
D. moderate - In the ‘maturity stage of product life cycle’ the cost per customer is?
A. high
B. low
C. average
D. moderate - The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages - If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________?
A. $80
B. $165
C. $15
D. $85 - The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?
A. maturity stage
B. productive stage
C. improved market stage
D. profit achieved stage - In the product life cycle growth stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure - The competitors in the introductory stage of product life cycle are?
A. few
B. continuously growing
C. stable but declining
D. none of the above - In the product life cycle decline stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure - In product life cycle, the stage in which sales are zero is classified as?
A. product development stage
B. maturity stage
C. growth stage
D. decline stage
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