A. emotional appeal
B. rational appeal
C. moral appeal
D. irrational appeal
Related Mcqs:
- The theme of message content which directs to the audience sense of what is proper and right is classified as?
A. irrational appeal
B. moral appeal
C. rational appeal
D. emotional appeal - The theme of the message content which is related to self-interest of audience is classified as?
A. irrational appeal
B. moral appeal
C. rational appeal
D. emotional appeal - The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?
A. rational style
B. persuasive style
C. creative style
D. execution style - The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?
A. event promotion
B. off deal promotion
C. trade promotions
D. business promotions - In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - The intensity of negative attitude and motivation, to comply which are the dependents of______________?
A. attitudes of others
B. anticipated factors
C. unanticipated situational factors
D. conjunctive situational factors - The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B - The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
A. rational concept
B. reminder concept
C. creative concept
D. persuasive concept - The set of vehicles which are used to deliver message to intended audiences is classified as?
A. advertising objective
B. advertising media
C. reminder media
D. rational media - The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above
