A. attitudes of others
B. anticipated factors
C. unanticipated situational factors
D. conjunctive situational factors
Related Mcqs:
- The influential model of attitude change and attitude formation is_________?
A. elaboration likelihood model
B. value likelihood model
C. expectancy elaboration model
D. value elaboration model - The market which is segmented on the basis of negative and hostile attitude toward product is considered as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?
A. emotional appeal
B. rational appeal
C. moral appeal
D. irrational appeal - The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?
A. central cues
B. value cues
C. peripheral cues
D. value route - The change in attitude based on customer’s association to brands is classified as_________?
A. elaboration route
B. central cues
C. value cues
D. peripheral route - The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?
A. expectancy value model
B. belief based model
C. need based model
D. want based model - In marketing management, when a need arises to sufficient intensity level, it becomes____________?
A. demand
B. need
C. motive
D. behaviors - The motivation, learning and perception all are included in ___________?
A. psychological processes
B. motivation process
C. buying process
D. monitoring process - When the customers possess sufficient ability and motivation, they always follow _____________?
A. central route
B. value route
C. motivation route
D. elaboration route - The process of tracing customer’s motivation from instrumental to terminal ones is classified as __________?
A. laddering
B. motivation hierarchy
C. intentional hierarchy
D. sampling hierarchy
