A. elaboration likelihood model
B. value likelihood model
C. expectancy elaboration model
D. value elaboration model
Related Mcqs:
- The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?
A. central cues
B. value cues
C. peripheral cues
D. value route - The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?
A. expectancy value model
B. belief based model
C. need based model
D. want based model - The change in attitude based on customer’s association to brands is classified as_________?
A. elaboration route
B. central cues
C. value cues
D. peripheral route - The intensity of negative attitude and motivation, to comply which are the dependents of______________?
A. attitudes of others
B. anticipated factors
C. unanticipated situational factors
D. conjunctive situational factors - The market which is segmented on the basis of negative and hostile attitude toward product is considered as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - If the demand for the product does not change with the small change in price then the demand is said to be ________?
A. interactive
B. augmented
C. elastic
D. inelastic - The customer will be delighted of the purchase if it is_________?
A. post purchase actions
B. performance exceeds expectation
C. performance shorts of expectations
D. performance meets expectations - According to expectancy model, the redesigning of the whole product is classified as_______?
A. fake positioning
B. real positioning
C. brand positioning
D. market positioning - The model that explains how customers make decisions in high involvement and low involvement is explained in___________?
A. expectancy elaboration model
B. value elaboration model
C. elaboration likelihood model
D. value likelihood model - The mean of persuasion in elaboration likelihood model is ____________?
A. peripheral route
B. elaboration route
C. value route
D. likelihood route
