A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
Related Mcqs:
- The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The market which is segmented on the basis of ‘readiness stage’ is best classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The market which is segmented on the basis of age and gender of customers is classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The influential model of attitude change and attitude formation is_________?
A. elaboration likelihood model
B. value likelihood model
C. expectancy elaboration model
D. value elaboration model - The international markets can be segmented on the basis of factors such as?
A. geographic location
B. cultural factors
C. economic factors
D. all of above - The intensity of negative attitude and motivation, to comply which are the dependents of______________?
A. attitudes of others
B. anticipated factors
C. unanticipated situational factors
D. conjunctive situational factors
