The market which is segmented on the basis of ‘readiness stage’ is best classified as?

Related Mcqs:

1. The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?

   A. channeling stages
   B. buyer readiness stage
   C. channel designing stages
   D. strategic stages

2. The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

3. The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

4. The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

5. The market which is segmented on the basis of age and gender of customers is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

6. The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

7. The market which is segmented on the basis of negative and hostile attitude toward product is considered as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

8. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

9. The international markets can be segmented on the basis of factors such as?

   A. geographic location
   B. cultural factors
   C. economic factors
   D. all of above

10. According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?

    A. growth stage
    B. lately buying stage
    C. segmenting stage
    D. targeting stage