The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?

Related Mcqs:

1. The influential model of attitude change and attitude formation is_________?

   A. elaboration likelihood model
   B. value likelihood model
   C. expectancy elaboration model
   D. value elaboration model

2. The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?

   A. expectancy value model
   B. belief based model
   C. need based model
   D. want based model

3. When customers evaluate more than one positive dimension separately, it is classified as__________?

   A. segregate loss
   B. segregate gains
   C. integrate gains
   D. integrate loss

4. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

5. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

6. The number of customers or potential customers who will help in company’s growth is classified as __________?

   A. customer’s base
   B. retailer’s base
   C. distributor’s base
   D. marketer’s base

7. The change in attitude based on customer’s association to brands is classified as_________?

   A. elaboration route
   B. central cues
   C. value cues
   D. peripheral route

8. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

   A. attainable segment
   B. measureable segment
   C. accessible segment
   D. substantial segment

9. The short term benefit given to the customers to attract more customers is called?

   A. sales promotion
   B. inbound promotion
   C. outbound promotion
   D. organizational promotion

10. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

    A. geographic segmentation
    B. demographic segmentation
    C. psychographic segmentation
    D. behavioral segmentation