A. peripheral route
B. elaboration route
C. value route
D. likelihood route
Related Mcqs:
- The persuasion route based on customer rational consideration and buying diligence is explained in_________?
A. value cues
B. central route
C. peripheral route
D. central cues - The persuasion of goal with less or more vigor objectives is classified as _________?
A. motivation
B. intensity
C. demonization
D. psychogenic factors - The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?
A. anchoring heuristic
B. adjusting heuristic
C. availability heuristic
D. geographical heuristic - The determinants of service quality in service-quality model includes ____________?
A. reliability and empathy
B. responsiveness
C. assurance and tangibles
D. all of the above - According to expectancy model, the redesigning of the whole product is classified as_______?
A. fake positioning
B. real positioning
C. brand positioning
D. market positioning - The influential model of attitude change and attitude formation is_________?
A. elaboration likelihood model
B. value likelihood model
C. expectancy elaboration model
D. value elaboration model - According to expectancy model, the process of altering beliefs about the brand is classified as___________?
A. technical repositioning
B. product repositioning
C. psychological repositioning
D. physiological repositioning - The model that explains how customers make decisions in high involvement and low involvement is explained in___________?
A. expectancy elaboration model
B. value elaboration model
C. elaboration likelihood model
D. value likelihood model - The ‘expectancy value model’ is classified as __________?
A. compensatory model
B. non compensatory model
C. realistic model
D. approached model - The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?
A. threat of new entrants
B. threat of rivalry
C. threat of substitute products
D. opportunity to alliance
