A. motivation
B. intensity
C. demonization
D. psychogenic factors
Related Mcqs:
- The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The persuasion route based on customer rational consideration and buying diligence is explained in_________?
A. value cues
B. central route
C. peripheral route
D. central cues - The mean of persuasion in elaboration likelihood model is ____________?
A. peripheral route
B. elaboration route
C. value route
D. likelihood route - The price on which it is limit that no less profits would be accepted less than this price is classified as?
A. cost ceiling
B. cost floor
C. price ceiling
D. price floor - The successful and goal oriented people who focus on family and career are classified as _________?
A. motivators
B. non-motivators
C. achievers
D. non-thinkers - The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?
A. channel trade release
B. channel distributive rights
C. channel ordination
D. channel conflict - The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?
A. channel coordination
B. channel conflict
C. channel trade release
D. channel distributive rights - The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?
A. marketing channel design
B. intermediary channel design
C. horizontal channel design
D. vertical channel design - The kind of strategy which is used by the company to achieve advertising objectives is classified as?
A. advertising strategy
B. advertising objective
C. advertising messages
D. advertising budget - The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
A. brand classification
B. brand association
C. brand dilution
D. brand prestige