A. advertising strategy
B. advertising objective
C. advertising messages
D. advertising budget
Related Mcqs:
- The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
A. rational concept
B. reminder concept
C. creative concept
D. persuasive concept - The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?
A. channel trade release
B. channel distributive rights
C. channel ordination
D. channel conflict - The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?
A. inbound advertising
B. outbound advertising
C. online advertising
D. buzz advertising - The kind of information consumer obtains from advertising campaigns and sales people is classified as?
A. personal sources
B. commercial sources
C. experiential sources
D. all of above - The possible objectives of advertising includes?
A. persuasive advertising
B. reminder advertising
C. reminder advertising
D. all of above - A written document that summarizes the marketing objectives and how to achieve them is called __________?
A. corporate plan
B. strategic plan
C. marketing plan
D. marketing objective - The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called?
A. optional product allowances
B. seasonal allowances
C. functional allowances
D. promotional allowances - The method of managing advertising budget at the level company can have money for is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - In marketing strategy, the advertising and personal selling can be referred as?
A. Place
B. Product
C. Price
D. Promotion
