The possible objectives of advertising includes?

Related Mcqs:

1. The kind of strategy which is used by the company to achieve advertising objectives is classified as?

   A. advertising strategy
   B. advertising objective
   C. advertising messages
   D. advertising budget

2. The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?

   A. percentage of sales method
   B. affordable method
   C. competitive parity method
   D. objective and task method

3. The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?

   A. rational style
   B. persuasive style
   C. creative style
   D. execution style

4. The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?

   A. advertising agency
   B. managing agency
   C. research agency
   D. rational agency

5. In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

   A. Brand image
   B. Distribution
   C. Promotion
   D. Price

6. The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as

   A. rational concept
   B. reminder concept
   C. creative concept
   D. persuasive concept

7. The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?

   A. point of purchase promotion
   B. trade promotion
   C. event promotion
   D. off deal promotion

8. The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?

   A. promotion mix
   B. marketing communication mix
   C. strategic buyer behavior mix
   D. both a and b

9. The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called?

   A. optional product allowances
   B. seasonal allowances
   C. functional allowances
   D. promotional allowances

10. The extra payment awarded for sales program and advertising is classified as ___________?

    A. seasonal allowances
    B. trade-off allowances
    C. promotional allowances
    D. trade-in allowances