A. optional product allowances
B. seasonal allowances
C. functional allowances
D. promotional allowances
Related Mcqs:
- The kind of information consumer obtains from advertising campaigns and sales people is classified as?
A. personal sources
B. commercial sources
C. experiential sources
D. all of above - The information which is collected from sales dealers, sales displays and advertising is classified as ____________?
A. personal sources
B. commercial sources
C. public sources
D. experimental sources - The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?
A. advertising agency
B. managing agency
C. research agency
D. rational agency - The kind of strategy which is used by the company to achieve advertising objectives is classified as?
A. advertising strategy
B. advertising objective
C. advertising messages
D. advertising budget - The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?
A. inbound advertising
B. outbound advertising
C. online advertising
D. buzz advertising - The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?
A. target profit pricing
B. break-even pricing
C. perceived value pricing
D. target return pricing - The low prices of shoes for marathon participating athletes is an example of __________?
A. special customer pricing
B. special event pricing
C. loss leader pricing
D. cash rebates - The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?
A. manufacturer-wholesaler franchise system
B. manufacturer-retailer franchise system
C. manufacturer franchise system
D. none of above - The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as?
A. deceptive pricing
B. price discrimination
C. resale price maintenance
D. fix quantity pricing - The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?
A. exclusive distribution
B. exclusive dealing
C. inclusive distribution
D. intensive distribution
