The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?

Related Mcqs:

1. Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

   A. Total market orientation
   B. External focus
   C. Customer focus
   D. Competitive, customer focus

2. The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called?

   A. optional product allowances
   B. seasonal allowances
   C. functional allowances
   D. promotional allowances

3. The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?

   A. exclusive distribution
   B. exclusive dealing
   C. physical distribution
   D. supply chain management

4. The process of planning, analyzing, controlling and implementing the activities of sales force is classified as?

   A. indirect sales management
   B. direct sales management
   C. sales force management
   D. persuasion management

5. The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?

   A. vertical management
   B. horizontal management
   C. marketing channel management
   D. distribution management

6. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

   A. Reactive market orientation
   B. Proactive marketing orientation
   C. Total market orientation
   D. Impulsive market orientation

7. The planning of marketing tactics, merchandising and customer services is the part of ___________?

   A. strategic marketing plan
   B. market opportunities
   C. tactical marketing plan
   D. firm’s financial plan

8. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?

   A. horizontal marketing system
   B. vertical marketing system
   C. static marketing system
   D. flexible marketing system

9. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

10. In marketing strategy, the advertising and personal selling can be referred as?

    A. Place
    B. Product
    C. Price
    D. Promotion