A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation
0
?The fit between customer need and company’s market offering in ‘Strangers’ group is?
0
The resources and dollars allocated to companies or products promotional program are classified as?
A. Little fit
B. Strong fit
C. Good fit
D. Limited fit
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The highly loyal but less potential profitable customer’s group is of?
A. advertising messages
B. advertising budget
C. advertising strategy
D. advertising objective
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The distinction between industrial and consumer products is because of?
A. Butterflies
B. Barnacles
C. True friends
D. Strangers
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Stock market investors are considered as example of?
A. purpose of buying the product
B. quantity of buying the product
C. quality of bought product
D. all of above
0
The products that requires mass marketing by producers and manufacturers are classified as?
A. Strangers
B. Butterflies
C. True friends
D. Barnacles
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The Company focuses on product improvements on continuous basis in the marketing concept called?
A. sought specialty products
B. unsought consumer products
C. convenient specialty products
D. convenience products and services
0
The focus on distribution efficiency is integral part of?
A. The product concept
B. The production concept
C. The selling concept
D. None of the above
0
The buying of ‘Lamborghini’ automobiles by customers willing to travel great distances is an example of?
A. The production concept
B. The product concept
C. The selling concept
D. The marketing concept
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