The Company focuses on product improvements on continuous basis in the marketing concept called?

Related Mcqs:

1. The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?

   A. market diversification
   B. market stretching
   C. market broadening
   D. market defense

2. The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

3. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

4. The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?

   A. width of product mix
   B. length of product mix
   C. depth of product mix
   D. consistency of product mix

5. The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

6. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

7. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

8. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

   A. 4
   B. 6
   C. 24
   D. 30

9. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

10. The sustainable marketing principle which states that company must considers society’s long term interest, consumer wants and company requirements is called?

    A. sense of broad marketing
    B. sense of mission marketing
    C. sense of vision marketing
    D. societal marketing