The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

Related Mcqs:

1. The sustainable marketing principle which states that company invest most of its resources to customer value building is classified as?

   A. innovative marketing
   B. inbound ⁄ outbound marketing
   C. consumer oriented marketing
   D. customer value marketing

2. The sustainable marketing principle which states that company must considers society’s long term interest, consumer wants and company requirements is called?

   A. sense of broad marketing
   B. sense of mission marketing
   C. sense of vision marketing
   D. societal marketing

3. The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

4. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

5. The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?

   A. sense of broad marketing
   B. sense of mission marketing
   C. sense of vision marketing
   D. societal marketing

6. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

7. The kind of product mix and marketing mix which appeals large number of buyers is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

8. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

9. The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?

   A. Macro environment
   B. Microenvironment
   C. Both a and b
   D. None of above

10. The company marketing mix that target market segments very broadly is called?

    A. mass marketing
    B. segmented marketing
    C. niche marketing
    D. micromarketing