A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
Related Mcqs:
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The kind of reduction made to those buyers who buy large volumes of products is classified as?
A. cash discount
B. seasonal discount
C. functional discount
D. quantity discount - The kind of qualities that buyers used to evaluate before purchasing the product are classified as __________?
A. search qualities
B. credence qualities
C. experience qualities
D. minor qualities - The prices that buyers keep in their mind and compare the price of given product to other product’s prices are called?
A. double way pricing
B. Two way pricing
C. reference prices
D. comparable prices - The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?
A. maturity stage
B. productive stage
C. improved market stage
D. profit achieved stage - The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as_________?
A. consumer market
B. business market
C. organization market
D. large markets
