A. consumer market
B. business market
C. organization market
D. large markets
Related Mcqs:
- The deciders and buyers in companies are classified as_________?
A. evaluators
B. approvers
C. buyers
D. selectors - The business buyers seek the benefits in economic, social and technical terms and in total classified as_________?
A. highest benefit package
B. lowest benefit package
C. medium benefit package
D. initiating benefit package - The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___
A. Australian auctions
B. English auctions
C. Dutch auctions
D. Sealed-bid auctions - The qualities of product that buyers evaluate after purchasing the product is classified as ___________?
A. minor qualities
B. search qualities
C. credence qualities
D. experience qualities - The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?
A. minor qualities
B. search qualities
C. credence qualities
D. experience qualities - The product failure that cause opportunity cost of finding other market offering is classified as_________?
A. time risk
B. cost risk
C. availability risk
D. choice risk - The product or set of product which functions are close substitutes is classified as_________?
A. competitive membership
B. category membership
C. position membership
D. target membership - The kind of product mix and marketing mix which appeals large number of buyers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The formal decision making process by which large organization buy the services and products is classified as_________?
A. organizational buying
B. large buying
C. small buying
D. procedure buying - The industrial strategy to build large scale industries by bidding process is classified as_________?
A. systems buying
B. management supplies
C. systems contracting
D. system selling
