A. time risk
B. cost risk
C. availability risk
D. choice risk
Related Mcqs:
- If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - Finding new segments and new users which can result in increased consumption of market offering is said to be?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market - The failure of any product, that can have health risk for user is classified as_________?
A. financial risk
B. social risk
C. physical risk
D. functional risk - The type of product failure can cause any embarrassment in front of family and friends is classified as___________?
A. social risk
B. attitude risk
C. psychological risk
D. physiological risk - The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?
A. prospect theory
B. integration theory
C. segregation theory
D. alternative theory - The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?
A. customer segment pricing
B. product-form pricing
C. location pricing
D. channel pricing - The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization
