The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?

Related Mcqs:

1. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?

   A. marketing channel design
   B. intermediary channel design
   C. horizontal channel design
   D. vertical channel design

3. The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?

   A. users
   B. influencers
   C. deciders
   D. initiators

4. The failure of any product, that can have health risk for user is classified as_________?

   A. financial risk
   B. social risk
   C. physical risk
   D. functional risk

5. The product failure that cause opportunity cost of finding other market offering is classified as_________?

   A. time risk
   B. cost risk
   C. availability risk
   D. choice risk

6. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

   A. consumer to business domain
   B. consumer to consumer domain
   C. business to consumer domain
   D. business to business domain

7. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

8. The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

9. The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

10. The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as?

    A. deficient products
    B. pleasing products
    C. salutary products
    D. desirable products