A. financial risk
B. social risk
C. physical risk
D. functional risk
Related Mcqs:
- The product failure that cause opportunity cost of finding other market offering is classified as_________?
A. time risk
B. cost risk
C. availability risk
D. choice risk - The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?
A. prospect theory
B. integration theory
C. segregation theory
D. alternative theory - The product or set of product which functions are close substitutes is classified as_________?
A. competitive membership
B. category membership
C. position membership
D. target membership - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The type of product failure can cause any embarrassment in front of family and friends is classified as___________?
A. social risk
B. attitude risk
C. psychological risk
D. physiological risk - The fear that product will not perform up to the expectations is classified as_________?
A. physical risk
B. functional risk
C. financial risk
D. social risk - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The individuals who use the products and initiate defining the product requirements are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as_________?
A. consumer market
B. business market
C. organization market
D. large markets
