A. customer segment pricing
B. product-form pricing
C. location pricing
D. channel pricing
Related Mcqs:
- The pricing technique according to which the low price is charged for a quality offering is classified as ___________?
A. break-even pricing
B. perceived value pricing
C. target return pricing
D. value pricing - If the cost of product is $30 and the profit margin for each unit is $3 then the price that must be charged to customers is?
A. $30
B. $33
C. $27
D. $34 - If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________?
A. $80
B. $165
C. $15
D. $85 - The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?
A. image pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________?
A. unit cost
B. break-even volume
C. target return price
D. target return cost - The price discrimination in which the seller charges different prices for different classes for buyers is classified as ___________?
A. fourth-degree discrimination
B. second-degree price discrimination
C. first-degree price discrimination
D. third-degree discrimination - The price discrimination in which seller charges less to the customers, who buy in large volumes is classified as __________?
A. second-degree price discrimination
B. first-degree price discrimination
C. third-degree discrimination
D. fourth-degree discrimination - The price discrimination in which seller charges different prices to different customers on the basis of their demand is classified as __________?
A. second-degree price discrimination
B. first-degree price discrimination
C. third-degree discrimination
D. fourth-degree discrimination