A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market
Related Mcqs:
- When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The product failure that cause opportunity cost of finding other market offering is classified as_________?
A. time risk
B. cost risk
C. availability risk
D. choice risk - The products or market offering bought by consumers for personal consumption are classified as?
A. augmented product
B. consumer products
C. industrial products
D. intangible services - The process of selecting the segments to serve by offering product is referred as?
A. Market segmentation
B. Targeting
C. Marketing
D. Both a and b - The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - The market segments must be?
A. attainable
B. measureable
C. accessible
D. all of above - The market coverage strategy which captures the large share of one or more segments is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
