The market segments must be?

Related Mcqs:

1. When any firm sells its market offering too many different market segments, it is classified as _________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

2. The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. benefit segmentation

3. The market coverage strategy which captures the large share of one or more segments is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

4. The company marketing mix that target market segments very broadly is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

5. Finding new segments and new users which can result in increased consumption of market offering is said to be?

   A. modifying marketing mix
   B. modifying raw material schedule
   C. modifying the product
   D. modifying the market

6. Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?

   A. user status
   B. usage rate
   C. loyalty status
   D. benefits sought

7. The process of segmenting the market and identifying which segments to target is classified as?

   A. market segmentation
   B. targeting the market
   C. undifferentiated marketing
   D. differentiated marketing

8. Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?

   A. market follower
   B. market niche
   C. market challenger
   D. market leader

9. The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?

   A. market skimming pricing
   B. market penetration strategy
   C. business line pricing
   D. product line pricing

10. The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

    A. segment identification
    B. segment attractiveness
    C. solution based segmentation
    D. need based segmentation