The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?

Related Mcqs:

1. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. The ‘Fit and Polish’ consumers seek benefits balance between function and style is an example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. benefit segmentation

3. When any firm sells its market offering too many different market segments, it is classified as _________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

4. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

   A. Business markets
   B. Global markets
   C. Consumer markets
   D. Nonprofit and governmental markets

5. The consumers who seek the answer of ‘how we see ourselves’ is a concept named_________?

   A. ideal self-concept
   B. actual self-concept
   C. self-concept
   D. self-monitors

6. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

7. The business buyers seek the benefits in economic, social and technical terms and in total classified as_________?

   A. highest benefit package
   B. lowest benefit package
   C. medium benefit package
   D. initiating benefit package

8. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

   A. consumer to business domain
   B. consumer to consumer domain
   C. business to consumer domain
   D. business to business domain

9. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

10. The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as?

    A. deficient products
    B. pleasing products
    C. salutary products
    D. desirable products