A. ideal self-concept
B. actual self-concept
C. self-concept
D. self-monitors
Related Mcqs:
- The consumer’s seek, for the answer of ‘how we like to view ourselves’ is a concept named by__________?
A. self-concept
B. self-monitors
C. ideal self-concept
D. actual self-concept - The consumer’s seek about the answer of ‘how we think others see us’ is a concept named as a _____________?
A. ideal self-concept
B. actual self-concept
C. self-concept
D. self-monitors - The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The ‘Fit and Polish’ consumers seek benefits balance between function and style is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation - The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation - The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The analysis of society is based on views of ourselves, others and nature is classified as ____________?
A. demographic analysis
B. socio cultural environment analysis
C. competitor’s analysis
D. natural environment analysis - The consumers who are sensitive in the matter how other see us is classified in the concept of_________?
A. self-concept
B. self-monitors
C. ideal self-concept
D. actual self-concept - In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market
