A. segment identification
B. segment attractiveness
C. solution based segmentation
D. need based segmentation
Related Mcqs:
- The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness - The process of determining profitability of each segment is classified as __________?
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix - When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?
A. focus group
B. group discussion
C. demographically selected group
D. psycho graphically selected group - The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as?
A. event marketing
B. stress marketing
C. direct marketing
D. indirect marketing - The process of segmenting the market and identifying which segments to target is classified as?
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
A. acid test
B. profitability test
C. product positioning strategy
D. segment attractiveness - The process of selecting the segments to serve by offering product is referred as?
A. Market segmentation
B. Targeting
C. Marketing
D. Both a and b - The marketing strategy in which a firm sells different segments and offers different product is classified as __________?
A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing - The set of segments which share some profitable similarities are classified as ________?
A. micro segment
B. niche segments
C. super segments
D. similar segments
