A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix
Related Mcqs:
- The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness - The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
A. acid test
B. profitability test
C. product positioning strategy
D. segment attractiveness - The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?
A. segment identification
B. segment attractiveness
C. solution based segmentation
D. need based segmentation - Evaluation of the profitability of each segment is called?
A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation - The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?
A. niche
B. individuals
C. custom group
D. costly customization - The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?
A. competitor centered company
B. customer centered company
C. profit centered company
D. market centered company - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?
A. multichannel distribution system
B. multichannel system
C. multiple intermediary system
D. multiple manufacturing franchises - Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation - The segment that could be reached easily and well served is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment
