Evaluation of the profitability of each segment is called?

Related Mcqs:

1. The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?

   A. acid test
   B. profitability test
   C. product positioning strategy
   D. segment attractiveness

2. The process of determining profitability of each segment is classified as __________?

   A. segment profitability
   B. segment positioning
   C. acid test segments
   D. marketing mix

3. The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?

   A. solution based segmentation
   B. need based segmentation
   C. segment identification
   D. segment attractiveness

4. Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

5. The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

   A. segment identification
   B. segment attractiveness
   C. solution based segmentation
   D. need based segmentation

6. The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?

   A. customer perceived value
   B. company market value
   C. customer affordability
   D. customer reliability

7. The segment that could be reached easily and well served is considered as?

   A. attainable segment
   B. measureable segment
   C. accessible segment
   D. substantial segment

8. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

9. The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?

   A. geographic segmentation
   B. gender segmentation
   C. psychographic segmentation
   D. behavioral segmentation

10. The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?

    A. niche
    B. individuals
    C. custom group
    D. costly customization