The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?

Related Mcqs:

1. The difference between perceived costs and perceived benefits is classified as________?

   A. buyer’s incentive
   B. seller’s incentive
   C. corporate incentive
   D. competitor’s incentive

2. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

3. A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?

   A. dissatisfaction
   B. superior value
   C. profitable customers
   D. satisfied customers

4. The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

   A. total customer benefit
   B. total customer cost
   C. total economic cost
   D. total functional cost

5. The market segmentation based on customers seeking brands that deliver benefits is example of

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. benefit segmentation

6. The value that customers give up to get the benefits of products or services is classified as?

   A. discount
   B. value added tax
   C. price
   D. tax

7. The benefits or characteristics that customers strongly attribute with the brand are considered as __________?

   A. points of association
   B. points of differences
   C. points of references
   D. points of positioning

8. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

9. The short term benefit given to the customers to attract more customers is called?

   A. sales promotion
   B. inbound promotion
   C. outbound promotion
   D. organizational promotion

10. The business buyers convert all the benefits and costs into___________?

    A. corporate terms
    B. monetary terms
    C. approving terms
    D. influencing terms