A. buyer’s incentive
B. seller’s incentive
C. corporate incentive
D. competitor’s incentive
Related Mcqs:
- The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?
A. customer perceived value
B. company market value
C. customer affordability
D. customer reliability - The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?
A. desirable points of parity
B. comparative points of difference
C. competitive points of parity
D. category points of parity - The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?
A. total customer benefit
B. total customer cost
C. total economic cost
D. total functional cost - The portion of consumers, who tend to buy more products with lower costs are best classified as________?
A. time constrained
B. money constrained
C. availability constrained
D. geographical constrained - The business buyers convert all the benefits and costs into___________?
A. corporate terms
B. monetary terms
C. approving terms
D. influencing terms - The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?
A. price functionality
B. price rebates
C. price discrimination
D. price leadership - The sum of variable costs and fixed costs is classified as _______?
A. fixed costs
B. total costs
C. augmented costs
D. variable costs - The ‘Relative Perceived Quality’ is classified as ___________?
A. unit metrics
B. procedural metrics
C. marketing external metrics
D. sampling metrics - In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?
A. energized differentiation
B. energized similarities
C. perceived differences
D. perceived similarities - In branding, when two or more well perceived brands collaborate together to market product is classified as ________?
A. co-branding
B. mix branding
C. optional branding
D. line fill branding
