In branding, when two or more well perceived brands collaborate together to market product is classified as ________?

Related Mcqs:

1. The difference between perceived costs and perceived benefits is classified as________?

   A. buyer’s incentive
   B. seller’s incentive
   C. corporate incentive
   D. competitor’s incentive

2. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers
   B. non-strivers
   C. non-believers
   D. believers

3. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand
   B. product extension
   C. brand extension
   D. sub-brand

4. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

5. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

6. The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?

   A. mix branding
   B. optional branding
   C. ingredient branding
   D. line fill branding

7. The branding strategies alternatively use by the marketer’s do not include ________?

   A. individual brand names
   B. company brand name
   C. sub-brand name
   D. variant brands

8. The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?

   A. narrative branding
   B. explained branding
   C. potential branding
   D. weak branding

9. The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

10. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

    A. by-product pricing
    B. optional-feature pricing
    C. product line pricing
    D. Two-part pricing