A. narrative branding
B. explained branding
C. potential branding
D. weak branding
Related Mcqs:
- The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?
A. mix branding
B. optional branding
C. ingredient branding
D. line fill branding - In branding, when two or more well perceived brands collaborate together to market product is classified as ________?
A. co-branding
B. mix branding
C. optional branding
D. line fill branding - The branding strategy is also called ___________?
A. brand architecture
B. branding rate
C. brand earnings
D. brand responsiveness - The brand attributes associations that are not unique but similar to some other brands are classified as __________?
A. points of disparity
B. points of parity
C. points of difference
D. similar attributes - The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
A. brand classification
B. brand association
C. brand dilution
D. brand prestige - According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - The shared values, norms, stories and beliefs characterizing the organization are called __________?
A. organizational culture
B. departmental culture
C. business environment
D. analytical environment - The branding strategies alternatively use by the marketer’s do not include ________?
A. individual brand names
B. company brand name
C. sub-brand name
D. variant brands - The technique which is not included in co-branding is _________?
A. retail co-branding
B. wholesale co-branding
C. joint-venture co-branding
D. multiple-sponsor co-branding - The co-branding is also known as ____________?
A. dual branding
B. brand building
C. pure branding
D. both A and B
