According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?

Related Mcqs:

1. According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?

   A. sales promotion B. offline promotion C. direct channeling D. direct marketing...

2. Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?

   A. sales promotion B. personal selling C. public relations D. advertising...

3. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees B. warranties C. labeling D. packaging...

4. Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?

   A. sales promotion B. personal selling C. public relations D. advertising...

5. Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?

   A. public relations B. advertising C. sales promotion D. personal selling...

6. The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?

   A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy...

7. The method of managing promotional budget to match the outlays of competitors is called?

   A. percentage of sales method B. affordable method C. competitive parity method D. objective and task method...

8. The kind of product mix and marketing mix which appeals large number of buyers is called?

   A. mass marketing B. segmented marketing C. niche marketing D. micromarketing...

9. The unfavorable external factors or trends that may pose a challenge to company are called?

   A. Strengths B. Weaknesses C. Opportunities D. Threats...

10. The shared values, norms, stories and beliefs characterizing the organization are called __________?

    A. organizational culture B. departmental culture C. business environment D. analytical environment...