A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
Related Mcqs:
- In external environment, the favorable factors and trends are classified as?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - A challenge that is posed in the absence of defensive marketing leading to lower sales is called ___________?
A. environmental threat
B. environmental opportunity
C. environmental strength
D. environmental weakness - The ‘natural forces or factors’ are considered in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called?
A. flexible channel
B. static channel
C. direct channel
D. indirect channel - The sustainable marketing principle which states that company must considers society’s long term interest, consumer wants and company requirements is called?
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The factors that affect Company’s ability to maintain customer relationships are known as?
A. Marketing environment
B. Marketing dashboard
C. Marketing plan
D. Both a and b - The close factors affecting the company’s ability to serve its customers are referred as?
A. Microenvironment
B. Macro environment
C. Both a and b
D. None of the above - The positive situational factors and internal capabilities is part of company’s?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
