A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
Related Mcqs:
- The unfavorable external factors or trends that may pose a challenge to company are called?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as?
A. exclusive marketing
B. shopper marketing
C. outbound marketing
D. inbound marketing - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - The ‘natural forces or factors’ are considered in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The concept which defines the ‘person’ and it’s interaction with the environment is classified as________?
A. lifestyle
B. personality
C. role
D. status - After the idea generation through internal and external sources, the next step is?
A. idea screening
B. product screening
C. customer screening
D. raw material screening - Motivating retailers and collection of intelligence by hiring external experts are the part of ___________?
A. market development system
B. market record system
C. marketing intelligence system
D. market information system - The external marketing metrics consist of _________?
A. perceived quality and awareness
B. customer loyalty and retention
C. freedom to fall
D. both A and B - The process of watching customers in natural environment is called?
A. experimental research
B. ethnographic research
C. observational research
D. survey research
