The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as?

Related Mcqs:

1. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

   A. brand value chain
   B. company supply chain
   C. direct supply chain
   D. indirect supply chain

2. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

3. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

4. The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?

   A. point of purchase promotion
   B. trade promotion
   C. event promotion
   D. off deal promotion

5. The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?

   A. brand audit
   B. brand tracking
   C. brand valuation
   D. brand evaluation

6. The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?

   A. mix branding
   B. optional branding
   C. ingredient branding
   D. line fill branding

7. In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?

   A. need recognition
   B. information search
   C. purchase decision
   D. both b and c

8. The factors that influence the purchase decision and purchase intention are __________?

   A. unanticipated situational factors
   B. attitudes of others
   C. anticipated factors
   D. both A and B

9. Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?

   A. sales promotion
   B. personal selling
   C. public relations
   D. advertising

10. In external environment, the favorable factors and trends are classified as?

    A. Strengths
    B. Weaknesses
    C. Opportunities
    D. Threats