A. presence
B. brand relevance
C. performance
D. advantage
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Related Mcqs:
- In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
- A. brand advantage B. brand presence C. brand performance D. brand decline...
- In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?
- A. presence B. brand relevance C. brand performance D. advantage...
- In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?
- A. performance B. advantage C. presence D. brand relevance...
- In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
- A. bonding B. brand relationship C. brand evidence D. brand existence...
- The brand which is result of extension in brand or sub-brand is classified as __________?
- A. brand extension B. sub-brand C. parent brand D. product extension...
- In marketing, the potential customer’s familiarity with advertising creates?
- A. brand familiarity B. brand conviction C. both a and b D. none of above...
- When the brand equity is based on customer differences then the competition, it is based on _________?
- A. price B. cost C. preferences D. loyalty...
- The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
- A. brand value chain B. company supply chain C. direct supply chain D. indirect supply chain...
- The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
- A. brand extension B. sub-brand C. parent brand D. product extension...
- The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
- A. marketer’s brand equity B. customer based brand equity C. knowledge based equity D. effective brand equity...
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