A. presence
B. brand relevance
C. performance
D. advantage
Related Mcqs:
- In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?
A. presence
B. brand relevance
C. brand performance
D. advantage - In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?
A. performance
B. advantage
C. presence
D. brand relevance - In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
A. bonding
B. brand relationship
C. brand evidence
D. brand existence - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In marketing, the potential customer’s familiarity with advertising creates?
A. brand familiarity
B. brand conviction
C. both a and b
D. none of above - When the brand equity is based on customer differences then the competition, it is based on _________?
A. price
B. cost
C. preferences
D. loyalty - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity
