A. bonding
B. brand relationship
C. brand evidence
D. brand existence
Related Mcqs:
- In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The customer’s emotional responses in relation to the brand are classified as _________?
A. brand imagery
B. brand feelings
C. brand salience
D. brand performance - In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?
A. presence
B. brand relevance
C. brand performance
D. advantage - In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?
A. performance
B. advantage
C. presence
D. brand relevance - The offering of all brands and the brand lines by a particular Company is considered as __________?
A. Company portfolio
B. brand portfolio
C. brand line portfolio
D. corporate portfolio - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The specific brand lines supplied to specific retailers are classified as _________?
A. branded variants
B. product variants
C. sub-brand variants
D. line variants
