A. performance
B. advantage
C. presence
D. brand relevance
Related Mcqs:
- In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?
A. presence
B. brand relevance
C. brand performance
D. advantage - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?
A. desirability
B. deliverability
C. differentiability
D. feasibility - The brand association which can be made with the personal relevance is classified as _________?
A. differentiability
B. feasibility
C. desirability
D. deliverability - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity - In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
A. bonding
B. brand relationship
C. brand evidence
D. brand existence - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
A. communication
B. inspiration
C. simplifying
D. straddling
