A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity
Related Mcqs:
- The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?
A. internal assessment
B. external assessment
C. direct approach
D. indirect approach - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - An ability to determine the marketing strategy to affect customer mind-set is considered as _________?
A. develop multiplier
B. program multiplier
C. market multiplier
D. customer multiplier - The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?
A. direct approach
B. indirect approach
C. internal assessment
D. external assessment - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The specific brand lines supplied to specific retailers are classified as _________?
A. branded variants
B. product variants
C. sub-brand variants
D. line variants - The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as?
A. event marketing
B. sponsored marketing
C. branding
D. premium marketing - In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
A. bonding
B. brand relationship
C. brand evidence
D. brand existence - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline
