A. market development system
B. market record system
C. marketing intelligence system
D. market information system
Related Mcqs:
- The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. wheel of mega retailers
B. wheel of retailing concept
C. cycle of retailers
D. retailers discount concept - In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s) - The marketing done by motivating and training of employees for differential customer services is classified as ___________?
A. interactive marketing
B. internal marketing
C. external marketing
D. descriptive marketing - The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?
A. vertical management
B. horizontal management
C. marketing channel management
D. distribution management - The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?
A. loss leader pricing
B. cash rebates
C. special customer pricing
D. special event pricing - The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as?
A. conventional distribution channel
B. horizontal marketing system
C. vertical marketing system
D. static distribution channel - The contractual agreement between independent retailers that has set up central wholesale operation and conduct joint promotion is classified as?
A. voluntary franchise
B. involuntary cooperative
C. retailer cooperative
D. voluntary cooperative - The retailers that follow the pattern of “locate-compare-select” to serve their customers are classified as?
A. full-service retailers
B. self-service retailers
C. limited service retailers
D. super retailers - The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as?
A. limited service retailers
B. super retailers
C. full-service retailers
D. self-service retailers - The specific brand lines supplied to specific retailers are classified as _________?
A. branded variants
B. product variants
C. sub-brand variants
D. line variants
