The retailers that follow the pattern of “locate-compare-select” to serve their customers are classified as?

Related Mcqs:

1. The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?

   A. wheel of mega retailers
   B. wheel of retailing concept
   C. cycle of retailers
   D. retailers discount concept

2. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

   A. Customer value
   B. Customer delight
   C. total service solution
   D. intangible benefit(s)

3. The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as?

   A. limited service retailers
   B. super retailers
   C. full-service retailers
   D. self-service retailers

4. The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?

   A. motivation route
   B. elaboration cue
   C. central route
   D. value route

5. When the customers possess sufficient ability and motivation, they always follow _____________?

   A. central route
   B. value route
   C. motivation route
   D. elaboration route

6. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

7. The close factors affecting the company’s ability to serve its customers are referred as?

   A. Microenvironment
   B. Macro environment
   C. Both a and b
   D. None of the above

8. The contractual agreement between independent retailers that has set up central wholesale operation and conduct joint promotion is classified as?

   A. voluntary franchise
   B. involuntary cooperative
   C. retailer cooperative
   D. voluntary cooperative

9. Considering types of retailers, the store which only carries limited product line is classified as?

   A. specialty stores
   B. department store
   C. discount store
   D. super store

10. The number of customers or potential customers who will help in company’s growth is classified as __________?

    A. customer’s base
    B. retailer’s base
    C. distributor’s base
    D. marketer’s base