A. motivation route
B. elaboration cue
C. central route
D. value route
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Related Mcqs:
- When the customers possess sufficient ability and motivation, they always follow _____________?
- A. central route B. value route C. motivation route D. elaboration route...
- If customers perceive that price of product is less than the value it provides to customer then the customer?
- A. would buy product B. would not buy product C. would get free products D. would get discount...
- If customers perceive that price of product is greater than the value it provides to customer then the customer?
- A. would get free products B. would get discount C. would buy product D. would not buy product...
- The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
- A. idea’s external sources B. acquisition of ideas C. primary sources D. secondary sources...
- The customer buying behavior such as little planning before buying products is included in?
- A. convenient specialty products B. unsought products C. sought products D. convenient products...
- The retailers that follow the pattern of “locate-compare-select” to serve their customers are classified as?
- A. full-service retailers B. self-service retailers C. limited service retailers D. super retailers...
- The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?
- A. geographic segmentation B. demographic segmentation C. psychographic segmentation D. behavioral segmentation...
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
- A. guarantees B. warranties C. labeling D. packaging...
- The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
- A. kiosk marketing B. offline marketing C. telephone marketing D. direct response TV marketing...
- The more intense the product’s positivism, the customer is closer to us, then the customer can adjust ____________?
- A. our product purchase intention B. other product purchase intention C. our product perception D. other product perception...
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