A. central route
B. value route
C. motivation route
D. elaboration route
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Related Mcqs:
- The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?
- A. motivation route B. elaboration cue C. central route D. value route...
- The retailers that follow the pattern of “locate-compare-select” to serve their customers are classified as?
- A. full-service retailers B. self-service retailers C. limited service retailers D. super retailers...
- The close factors affecting the company’s ability to serve its customers are referred as?
- A. Microenvironment B. Macro environment C. Both a and b D. None of the above...
- The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
- A. customer value analysis B. corporate image analysis C. strategic behavior analysis D. benchmarking...
- The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
- A. attainable segment B. measureable segment C. accessible segment D. substantial segment...
- The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
- A. kiosk marketing B. offline marketing C. telephone marketing D. direct response TV marketing...
- The short term benefit given to the customers to attract more customers is called?
- A. sales promotion B. inbound promotion C. outbound promotion D. organizational promotion...
- The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
- A. idea’s external sources B. acquisition of ideas C. primary sources D. secondary sources...
- The customized products and services for customers and interaction to individual customers are the part of _________?
- A. retailer’s management B. customer relationship management C. Company relationship management D. supplier management...
- The number of customers or potential customers who will help in company’s growth is classified as __________?
- A. customer’s base B. retailer’s base C. distributor’s base D. marketer’s base...
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