When the customers possess sufficient ability and motivation, they always follow _____________?

Related Mcqs:

1. The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?

   A. motivation route
   B. elaboration cue
   C. central route
   D. value route

2. The retailers that follow the pattern of “locate-compare-select” to serve their customers are classified as?

   A. full-service retailers
   B. self-service retailers
   C. limited service retailers
   D. super retailers

3. The close factors affecting the company’s ability to serve its customers are referred as?

   A. Microenvironment
   B. Macro environment
   C. Both a and b
   D. None of the above

4. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

5. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

   A. attainable segment
   B. measureable segment
   C. accessible segment
   D. substantial segment

6. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

7. The short term benefit given to the customers to attract more customers is called?

   A. sales promotion
   B. inbound promotion
   C. outbound promotion
   D. organizational promotion

8. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

9. The customized products and services for customers and interaction to individual customers are the part of _________?

   A. retailer’s management
   B. customer relationship management
   C. Company relationship management
   D. supplier management

10. The number of customers or potential customers who will help in company’s growth is classified as __________?

    A. customer’s base
    B. retailer’s base
    C. distributor’s base
    D. marketer’s base