A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management
Related Mcqs:
- The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?
A. customized marketing
B. mass customization
C. customization
D. individual empowerment - The customers of products or services in product life cycles introductory stage are classified as?
A. innovators
B. early adopters
C. middle majority
D. laggards - The value that customers give up to get the benefits of products or services is classified as?
A. discount
B. value added tax
C. price
D. tax - The services or products that customers buy immediately after noticing are classified as?
A. augmented product or services
B. convenience products and services
C. shopping goods or services
D. sought products or services - The convenient products and services are mostly served to the customers who are_____________?
A. geographically constrained
B. time constrained
C. money constrained
D. both B and C - The concept which refers how well the services or products are brought from company to customers is classified as __________?
A. customer training
B. customer consulting
C. ordering ease
D. delivery - According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The regular customers of company’s products are rewarded by the designed programs, are classified as _________?
A. customer’s program
B. frequency programs
C. distribution programs
D. None of above
