The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?

Related Mcqs:

1. The customized products and services for customers and interaction to individual customers are the part of _________?

   A. retailer’s management
   B. customer relationship management
   C. Company relationship management
   D. supplier management

2. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

   A. differentiated marketing
   B. undifferentiated marketing
   C. mass marketing
   D. both A and C

3. The pricing strategy which combines prices of two or more products in a combo pack is classified as?

   A. segmented pricing
   B. discount pricing
   C. allowance pricing
   D. product bundle pricing

4. When all the customers have same preferences, the marketing strategy is classified as ___________?

   A. mass marketing
   B. niche marketing
   C. individual marketing
   D. profitability marketing

5. The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

   A. push strategy
   B. pull strategy
   C. bundle strategy
   D. shallow strategy

6. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

7. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

8. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

9. The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

   A. individual marketing
   B. differentiated marketing
   C. mass marketing
   D. niche marketing

10. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

    A. idea’s external sources
    B. acquisition of ideas
    C. primary sources
    D. secondary sources